• Yesterday, Today, Tomorrow

  • Yesterday, Today, Tomorrow

  • Yesterday, Today, Tomorrow

Yesterday, Today, Tomorrow - NFB Canada

Year

2020

Client

YTT

AN EXPERIMENT THAT PLACES PEOPLE AT THE FOREFRONT

Yesterday, Today, Tomorrow" is a project that shifts the focus from the usual impersonal COVID data to the emotional journey of the pandemic. It analyzes over 600K Tweets with IBM’s Watson to trace public sentiments like fear, joy, sadness, and confidence. This visualization reveals the collective emotional landscape, highlighting resilience and common experiences. As it moves from past to future, it shows how public mood adapts to new developments. The project invites people to add to this narrative using #NFBTomorrow, emphasizing that emotions are active markers of change and growth.

Role: Executive Creative Director Live Experience ↗