We helped Pepsi create Hersheypark’s first ever immersive amusement park experience! As the world excitedly welcomed back physical experiences, Pepsi and Hersheypark wanted to create a fun, immersive experience that also lived up to the digital reality audiences are used to. The 2,500-square-foot space features dance pods where fans can record short music videos that will be matched to personalized virtual avatars! In addition to the interactive installations, we also played a key role in the branding of the experience. This included designing a unique logo that embodied the energy and excitement of the collaboration, as well as creating a variety of merchandise and promotional materials. These items, ranging from t-shirts to exclusive drink containers, were designed to enhance the overall experience and provide guests with memorable keepsakes from their visit.

Role: Executive Creative Director 🎬 Case Study ↗