The NBA teamed up with Google and Media.Monks to create a personalized metaverse within the NBA app. This innovative, multiplayer 3D environment aims to captivate modern fans. It's a tribute to basketball culture, placing fans at the center of the action. This platform encourages individual expression, community building, and fun. The Pixel Arena, a feature within this metaverse, allows fans to design their avatars with modern, street-inspired fashion. They can recreate famous NBA moments and engage in battle royale-style mini-games with other fans. Successful players can earn unique merchandise. This dynamic virtual world is regularly updated with the latest NBA happenings, offering fans a space to invent, engage, and revel in their basketball passion.

Role: Chief Creative Officer / ECD 🎬 Case Study ↗

AWARDS

• FWA - Site of the Day 2022

• ADCC - [Bronze] Interactive/Digital Installations