The World’s First Personality-Based AI-Generated Avatar Creation Platform

Adidas Originals noticed a diminishing engagement with the Gen Z demographic and sought our assistance to reestablish this connection. Our tailored research revealed that one-third of Gen Z individuals believe their truest form of self-expression is through digital platforms. Acknowledging the significance of originality, Adidas recognized the limitations in current metaverse self-expression options: users often have to choose between generic, affordable avatars or unique, costly NFT avatars. To address this, we developed the world's first avatar platform based on personality traits, powered by AI. These avatars are uniquely tailored to each individual and are interoperable, allowing users to use them across over 2000 metaverse platforms.

Role: Chief Creative Officer 🎬 Case Reel ↗




AWARDS

• Cannes Gold - Adidas Ozworld - AI Storytelling

• Cannes Silver - Adidas Ozworld - New Realities

• Cannes Silver - Adidas Ozworld - Personalized Storytelling & Experience