Creating and implementing a global campaign in collaboration with the world's top football clubs and a prominent musician. This project, titled 'Human Race F.C.,' interweaves various elements: the fusion of fashion and football culture; a blend of classic football jerseys and their contemporary interpretations; with a strong emphasis on celebrating diversity. The campaign's narrative deeply connects with a wide-ranging audience, highlighting diversity as its central theme. It's a comprehensive campaign, strategically designed for widespread impact. The unique aspect of this initiative is the simultaneous involvement of five major football clubs, a first of its kind, along with the integration of influential designers and the musician, who plays a pivotal role in the design of the jerseys.

Role: Chief Creative Officer 🎬 Case Reel ↗